Worldcoin rebrands as ‘World,’ unveils next generation Orb

Blockchain-based identity verification company Worldcoin has dropped the “coin” from its identity and is now called “World.” Company founder Sam Altman announced the rebranding during a keynote speech on Oct. 17.

World, as it’s now known, also revealed a slew of other updates including a new version of its Orb biometric scanning devices, new options for identity verification and partnership integrations with popular apps including FaceTime, WhatsApp, and Zoom.

World

The event was live-streamed on YouTube on Oct. 17, but the rebranding was visible across the company’s social media accounts as soon as the announcement was made. 

During the event, World unveiled a new version of the “Orb” biometric device the company uses to scan users’ eyes. The new Orb, powered by Nvidia hardware, will be more efficient and “five times” more powerful than its predecessor with a smaller footprint and fewer parts. 

The company also said the new Orb would eventually be available in self-service kiosks in some markets. 

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World also announced that users will soon be able to verify their identity through methods other than the firm’s Orb hardware. Through a program called World ID Credentials, the company says users with NFC-enabled government issued passports will allow them to verify their identity on the World app. 

Another major announcement came in the form of World ID Deep Face, a service the company claims has “solved deepfakes.”

According to the company, its software can be implemented into just about any app where video can be uploaded or streamed to determine whether videos featuring verified persons are real or have been faked using AI. 

Finally, the company also announced that so far 15 million users have signed up for its World app service; among them, seven million are verified. 

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