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The platform will offer BTC and AVA rewards for cryptocurrency-based bookings on Trivago.
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Web3 travel platform Travala is expanding cryptocurrency-based hotel bookings through a new partnership with Trivago, a leading global accommodation metasearch engine.
The partnership will allow Trivago users to book more than 2.2 million properties from Travala’s inventory using cryptocurrency payments in over 100 tokens including Bitcoin (BTC), Ether (ETH) and other altcoins.
The partnership may inspire more cryptocurrency adoption in the global travel industry, according to Juan Otero, co-founder and CEO of Travala.
Traditional travel companies are already exploring ways to broaden customer choices for both payments and travel products, Otero told Cointelegraph.
“With the ongoing widespread adoption of crypto, it’ll only take one major player to integrate crypto payments into their travel platform for everyone else to follow suit,” he said.
Nasdaq-listed Trivago is available in over 190 countries and boasts over five million hotel listings. The new partnership will introduce crypto to the platform’s over 3 million unique monthly users, a move that may facilitate more mainstream cryptocurrency adoption.
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Travelers can earn BTC, AVA rewards for crypto bookings
Cryptocurrency-based bookings for Travala’s properties via Trivago will also be rewarded with additional cryptocurrencies like BTC or Travala’s Ava (AVA) loyalty tokens.
Travala launched a Bitcoin and AVA treasury reserve plan on Dec. 11, 2024, after the crypto-focused travel platform surpassed $100 million in gross annual revenue, Cointelegraph reported.
Cryptocurrency-based rewards are a key differentiator for Travala compared to traditional booking platforms, Otero said, adding:
“On top of this, Travala has an integrated crypto-based loyalty program that offers crypto rewards instead of traditional loyalty points.”
Related: RWAs rise to $17B all-time high, as Bitcoin falls below $100K
Industry experts have been calling for blockchain applications with real-world use cases to bolster cryptocurrency adoption.
Onboarding the next 500 million users will require simple apps with “actual usability,” like Telegram Mini Apps, which could be a “Trojan Horse” for mass adoption, according to Justin Hyun, the director of investments at The Open Network Foundation.
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This article first appeared at Cointelegraph.com News
