Michael Saylor’s Strategy bags first Bitcoin purchase under new name

Major corporate Bitcoin holder Strategy announced its first BTC acquisition after rebranding from “MicroStrategy” last week.

Strategy acquired 7,633 Bitcoin (BTC) at the price of $97,255 per BTC between Feb. 3 and Feb. 9, 2025, according to a form 8-K filing released on Monday, Feb. 10.

The fresh Bitcoin purchase came days after the company officially rebranded to “Strategy” on Feb. 5, highlighting its focus on a Bitcoin corporate treasury strategy.

Since making its first Bitcoin purchase in August 2020, Strategy has now accumulated a total of 478,740 BTC, which it has acquired at an average price of $65,033 per BTC.

Strategy’s BTC yield is at 4.1% YTD

According to the filing, Strategy’s Bitcoin yield — a key performance indicator representing the percentage change of the ratio between its BTC holdings and assumed diluted shares — amounted to 4.1% in the period from Jan. 1 to Feb. 9, 2025.

On Feb. 5, Strategy reported that its Bitcoin yield for 2024 amounted to 74.3%, which is significantly higher than expected in 2025.

After recording a $670 million net loss in the fourth quarter of 2024, the company lowered its BTC yield target to 15% for 2025.

Additionally, Strategy’s BTC gain in the period from Jan. 1 to Feb. 9 was around $1.8 billion, or nearly 18% from $10 billion of newly targeted gains in 2025.

In 2024, Strategy said it achieved a BTC gain of $140,538 BTC, or around $13.1 billion.

Strategy has acquired 32,340 Bitcoin in 2025

With the latest purchase, Strategy has significantly increased its Bitcoin stash acquired so far this year. As of Feb. 9, 2025, Strategy’s YTD Bitcoin purchases amounted to 32,340 BTC or about 7% of its total Bitcoin holdings.

Similarly to Strategy’s previous Bitcoin purchases, the latest buy was made using proceeds from the issuance and sale of shares under a convertible notes sales agreement.

Under its “21/21 plan,” Strategy targets to issue and sell shares of its class A common stock to raise up to $21 billion in equity and $21 billion in fixed-income securities over the next three years in order to accumulate more Bitcoin.

Related: BlackRock increases stake in Michael Saylor’s Strategy to 5%

Founded by Michael Saylor in 1989, Strategy positions itself as the “world’s first and largest Bitcoin Treasury Company.” Its rebranding came amid the United States lawmakers pushing the adoption of a strategic Bitcoin reserve.

According to Jan3 CEO Samson Mow, MicroStrategy’s new name aligns well with the company’s Bitcoin corporate treasury strategy.

“There’s nothing micro about what MicroStrategy is doing, so the rebrand to Strategy is very fitting,” Mow told Cointelegraph.

Magazine: Trump’s crypto ventures raise conflict of interest, insider trading questions