Crypto reality series Killer Whales returns with $1.5M prize for startups

Killer Whales, the Web3 business reality TV show, is set to return for its second season with even higher stakes for participants, aiming to attract hundreds of millions of viewers to the crypto industry.

Season two of Killer Whales will be available to watch from March 6 on X and Hello TV, while the global premiere on Amazon Prime, Apple TV, TUBI and Google Play is set for April, according to an announcement shared with Cointelegraph.

Contestants will compete for a prize pool that includes a $1.5 million incubation fund, mentorship opportunities, and a $100,000 accelerator package provided by CoinMarketCap, which co-produced the show alongside Hello Labs and AltCoinDaily. Hello Labs will also provide ongoing strategic support for the winning projects.

As Web3’s first business reality TV show, the first season of Killer Whales reached over 600 million viewers across 65 countries.

The second season of the show may bring more retail attention to the crypto industry according to Sander Gortjes, co-founder and CEO at Hello Labs.

The CEO told Cointelegraph:

“We break down how blockchain projects operate and why blockchain technology has benefits to the users and companies building service models on top of it. This has resulted in a broad positive feedback from the retail audience, our viewing numbers and reviews show that.”

The second season made significant changes to answer the audience’s feedback, including “a broader set of whales and participants translating the culture of Web3, more tech-driven projects and a grand prize: the 1.5M USD acceleration prize,” he added.

The new “whale” judges of this season include Mario Nawfal, Anthony Scaramucci, Yevheniia Broshevan, Illa Da Producer, Gracy Chen, Wendy O, Altcoin Daily, Ran Neuner, Jonathan Isaac, George Tung, and Mika Lallouz, and is hosted by Thread Guy.

Related: Bitcoin price could reach $1.5M by 2030 — Cathie Wood