Hashing It Out: How Web3 makes shopping better with crypto cash-back

In the latest episode of Hashing It Out, host Elisha Owusu Akyaw discusses the intersection of Web3 and traditional commerce with Blake Capozza, co-founder of Moso, a platform enabling users to earn cryptocurrency as cash-back when shopping online.

The conversation sheds light on how innovations like crypto rewards influence adoption and shape the broader Web3 landscape.

Cash-back connects

One of the episode’s focal points is how platforms like Moso navigate two distinct user groups: crypto-savvy individuals seeking diverse earning opportunities and traditional consumers enticed by higher cash-back rates. Capozza outlines how Mosso attracts both demographics by offering familiar shopping experiences while integrating cryptocurrency incentives.

The discussion also touches on enterprise adoption. Many retailers, cautious about regulatory uncertainty, hesitate to engage directly with cryptocurrency.

Platforms like Moso provide a middle ground, allowing businesses to offer crypto rewards while continuing to transact primarily in fiat. This approach introduces crypto-native customers to their ecosystems without requiring full commitment to blockchain.

Related: Singapore, Hong Kong and UAE lead in crypto adoption: Report

Onboarding adoption

Beyond adoption, the podcast explores the challenges of user experience. Capozza highlights the importance of account and chain abstraction to simplify onboarding for new users and ensure seamless integration for crypto veterans. By minimizing technical barriers, platforms can foster a more inclusive Web3 environment.

The conversation reflects on the broader implications for Web3. Crypto cash-back mechanisms incentivize everyday adoption and create feedback loops that strengthen token ecosystems.

As these systems evolve, they may serve as a model for merging blockchain’s potential with real-world utility, advancing Web3 beyond speculative applications.