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The Ethereum Foundation-backed marketing firm Etherealize is looking to address the lack of institutional education on the blockchain.
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An institution-focused Ethereum marketing firm has launched with “perfect timing” to pitch the bull case for the blockchain to Wall Street with US President Donald Trump now in office, says Anthony Sassano.
Etherealize, backed with funding from the Ethereum Foundation and Ethereum co-founder Vitalik Buterin, launched on Jan. 22 with the goal of educating institutions on the blockchain and its token Ether (ETH).
The Daily Gwei host and Ethereum educator Anthony Sassano posted to X on Jan. 23 that Etherealize’s launch is “just absolutely perfect timing with the Trump admin being very pro-crypto.”
“We now have a powerful Ethereum/ETH marketing arm for Wall St that’s supported by the heaviest hitters of our ecosystem,” he added.
Source: Anthony Sassano
ETH has struggled to climb past its over $4,800 peak set in late 2021 amid exchange-traded funds (ETFs) for the token launching in the US in July.
Bitcoin (BTC), meanwhile, has hit new highs through 2024 and 2025, spurred on by big inflows to US spot Bitcoin ETFs and optimism over Trump’s pro-crypto promises.
Etherealize co-founder and former Chromatic Capital managing director Grant Hummer said the company is looking to address the lack of institutional education that he noticed following the US spot ETF launches.
“Etherealize is here to fix not only that, but to bring all of Wall Street (and ultimately, the world) onto Ethereum rails.”
Also co-founded by TradFi veterans Vivek Raman and James Fickel, the company is offering a “product suite” for institutions to tokenize real-world assets on Ethereum, similar to how BlackRock, Franklin Templeton and Guggenheim already have.
While stablecoins “found immediate product fit,” more tokenization in the treasury market, mutual funds, stocks, bonds, commodities and real estate will eventually follow, Raman explained in a Jan. 21 X post.
“Institutions are profit-maximizing entities, and using public blockchains to tokenize assets for trade and commerce will reduce their costs and make their operations more efficient.”
It comes as BlackRock CEO Larry Fink recently voiced that he wants the US Securities and Exchange Commission to “rapidly approve” tokenization of bonds and stocks.
Source: Etherealize
Related: Will Trump’s second term make or break the crypto industry?
BlackRock already has a tokenized money market fund on Ethereum which has amassed more than $394 million — making it the third largest tokenized treasury asset, according to Dune Analytics data from 21Shares.
The $11.5 trillion asset manager isn’t betting entirely on Ethereum, though. It recently expanded the BlackRock USD Institutional Digital Liquidity Fund to Aptos, Arbitrum, Avalanche, Optimism and Polygon.
It comes as the Ethereum Foundation said it would allocate 50,000 Ether worth $164 million to support Ethereum’s decentralized finance ecosystem.
Three days earlier, Buterin announced the nonprofit would undergo organizational changes to more actively support developers and provide more transparency to the broader community.
Magazine: Proposed change could save Ethereum from L2 ‘roadmap to hell’
This article first appeared at Cointelegraph.com News
